3 Fundraising Activations to Achieve Greater Giving This Year-End Season

The holidays signal a peak moment for generosity. People may gift new sneakers and concert tickets to their friends and family, but they also search for ways to support their local and online communities through causes that matter deeply to them.

Classy research shows that conversion rates on our platform are 2x higher during the year-end season, and Giving Tuesday alone sees 12x more donor acquisitions.

However, with giving declining for the second year, it’s time to reevaluate the tactics and strategies that don’t produce the results we want and create new protocols to inspire and motivate donors during this high-potential period.

To truly engage donors, you need unforgettable experiences delivered in resonant ways. However, your nonprofit likely has limited resources, so achieving this without help can be difficult. The right fundraising technology can help you innovate your approach to create the experiences that drive conversion at scale.  

3 year-end campaign optimizations

Donor cultivation and stewardship continue to center on the core principles of fundraising: authentic relationships and good storytelling. But with fewer dollars to spend on campaigns, how do we reach the people who can give and have passion for our cause? 

By reimagining how we deliver that message and letting technology do the hard work for us. 

Here are three ways technology can help you connect with donors and raise more this year-end: